How to hire a writer & translator?

Whether it’s to maintain the company blog, write product reviews, or create an ebook—freelance writers are in high demand. So how do you find a writer? What follows are some tips on finding top writers on Globelancer.

How to shortlist writers

As you’re browsing available writing consultants, it can be helpful to develop a shortlist of the freelancers you may want to interview. You can screen profiles on criteria such as:

• Industry fit. You want a writer who understands your industry, so they can help you figure out how best to reach your target market.
• Attention to detail. Writers who follow style guides, grammar, and instructions are a win.
• Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular writer.

Before posting a job, ask yourself:

• Do I need a specialist?Do you need a copywriter with an engineering background? A video script writer for sales landing pages with a history of success?
• When do I need the project done? If you have a tight deadline, a more experienced writer may be able to turn a project around faster and with fewer edits needed.
• How much research is needed? The copywriter needs to understand the audience’s hot buttons and what they’re selling before they can write. The more information you can provide upfront (i.e., testimonials, past campaign results, buyer personas) the sooner they can start writing. And if you’re promoting an online course, for example, a good copywriter will often review the entire program before writing. Be sure to account time for that in your planning.
• How much expertise do I need? Copy for a multimillion-dollar product launch, or perhaps to make a difficult announcement without inciting the reader, often requires higher expertise than copy for a blog post that nurtures prospects.